Dave Light, Principal and Coach

Dave Light - Coach for Sales Management ConsultingDave Light’s 25 years in the international food business has focused on sales and sourcing solution development for corporate customers throughout the U.S. and representing origin partners in 15 foreign countries. His client list includes Costco, Wal-Mart, Darden, Sysco and the Walt Disney Co.

Before joining Sales Evolution, Dave was CEO of Devi, Inc., an award-winning startup marketing imported food products to national accounts in the food service and restaurant chain sectors. He has held Director positions for national accounts with the CP and Icelandic Groups, and VP, International Business Development at Cal-Shell International and Berdex in San Francisco.

Dave believes that the empowerment of sales professionals is key to the prosperous growth of any business, and that the “S.E. Way” provides an important and effective means for achieving it. His experience as a practitioner of the GFS (Guess Free Selling) methodology in the trenches has provided him with a deep resource of practical applications of Scott’s powerful training when dealing in even the toughest commoditized markets.

Dave also has been involved with a number of regulatory and business sustainability initiatives, including advising the CFTC on commodity futures contracts and working with the World Wildlife Fund and Disney Conservation Fund on certification and resource management.

In 1991, Dave and his family returned to their hometown of Philadelphia from the Bay Area, where they’d lived since his graduation from UC Berkeley. He and his wife Gerri, a Microsoft engineer, live with their daughter Holly north of the city. His son David (Princeton ’07), lives in Boston and works in the pharmaceutical industry.

Email Dave: dave@salesevolution.com

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